The Twitter owner has taken shots at targets like Dr. Anthony Fauci, the nation’s chief immunologist, in moves that may appeal to the right, but not advertisers.

By Andrew Ross Sorkin, et al.

Since taking over Twitter, Elon Musk has shown a willingness, and sometimes a relish, to pick public fights with an array of targets, including advertisers, tech giants, employees and more.

But over the weekend, Musk publicly attacked two figures, Dr. Anthony Fauci and Yoel Roth, Twitter’s former head of trust and safety, in ways that may resonate with far-right audiences and gin up user engagement — but are likely to deter wary advertisers from flocking back to the social network anytime soon.

“My pronouns are Prosecute/Fauci,” Musk tweeted on Sunday, scoring points with both critics of the use of nonbinary pronouns and of Mr. Fauci, America’s top immunologist, who disagreed with President Donald Trump on how to reopen the country in 2020. Mr. Musk has previously criticized pandemic lockdowns, having defied one that affected Tesla’s factory in California, and remote work. (Mr. Fauci himself wrote in a Times Opinion guest essay how political divisiveness has hampered public health campaigns.)

Musk’s tweet drew predictable responses, including support from far-right figures like Representative Marjorie Taylor Greene of Georgia and rebukes from Democratic lawmakers like Senator Amy Klobuchar of Minnesota. Some on Twitter noted that Musk’s own predictions about the pandemic fell drastically short of reality.

Link to article by Andrew Ross Sorkin in The New York Times



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